The big marketing idea with social media is word –of- mouth. Millions of people are talking about products and brands at social media sites, and research shows that when the talk is positive, it helps your organization; when the talk is negative, it hurts; and when there’s no talk, you may be missing an opportunity. Based on the simple idea that promoting positive conversations about your brand will help you, there are three ways you should consider starting to use social media today:
1) Listen to what your customers are saying – this should guide your strategy.
2) Create communities of online supporters – this is where word-of-mouth support happens.
3) Join the conversations that are taking place – emphasize the positives and address the negatives.
This is an exerpt from an article that was just published in Catalyst, the magazine of the Pennsylvania Chamber of Commerce. To read the full article, click here: http://tinyurl.com/socialcatalyst
